Company announces new all-flash storage solutions, virtual storage as a service offering, new NAS product and expanded revenue opportunities for partners
SANTA CLARA, Calif. – Dec. 8, 2020 – Hitachi Vantara, the digital infrastructure and solutions subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the expansion of its E Series line of high performance NVMe all-flash arrays, additions to the HNAS family of NAS solutions, and introduced the Hitachi Virtual Storage as a Service aimed at midsized enterprises. The company also unveiled new initiatives designed to enable channel partners to help midsized enterprise customers accelerate into a new era of digital business platforms and ecosystems.
With data volumes growing nearly twice as fast as IT budgets (19% Y/Y vs. 10% Y/Y)1, a critical pain point is storing and making that data accessible for customers and their applications. With fewer IT staff and resources, midsize customers are eager for reliable solutions that can reduce their storage costs and drive efficiencies. Hitachi Vantara's solutions address the most important needs of midmarket buyers, providing outstanding value and pricing for customers and partners.
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"Just like any large enterprise, a company of our size needs solid infrastructure that is able to deal with mushrooming data demands," said Robert Koppelstetter from the Ludwig-Maximilians-University (LMU) Hospital of Munich in Germany. "Hitachi Vantara's move into our segment means we don't have to compromise on reliability or performance while building out our state-of-the-art digital infrastructure to drive existing and new business opportunities for our organization."
"Hitachi Vantara has long been the gold standard for high-performance data storage but today we are raising the bar for midmarket storage too," said Bobby Soni, president, Digital Infrastructure, Hitachi Vantara. "We are enabling all the industry leading capabilities and intelligent software that have fueled the success of the VSP 5000 down market to our new E-series midmarket products, with aggressive price points and enhanced ease of use. With our new as-a-Service offering, we're further easing the burden of managing infrastructure so customers can focus on what matters most – managing their business."
"Hitachi Vantara and our partners are excited to extend these powerful new enterprise-class offerings to midsized organizations to empower them to accelerate their transformation and achieve their business objectives – all at an attractive price point," said Kimberly King, global vice president, Strategic Partners & Alliances at Hitachi Vantara.
New Offerings to Serve Midsize Markets
Delivering choice and affordability, Hitachi Vantara today introduced two new offerings to establish itself as the preferred midrange portfolio provider.
Velocity and Value for Partners
As Hitachi Vantara looks to intensify its focus around the expansive midmarket segment with its new tailor-made VSP E Series arrays and partner-delivered Hitachi Virtual Storage as a Service offering, the company's partner ecosystem will be critical. They can help provide scale, identify opportunities, extend reach and deliver the solutions that will address customer pain points.
To ensure that registered partners are equipped to accelerate penetration of this space with these new offerings, Hitachi Vantara offers a range of tools and enablement resources, including:
"Unlike large enterprises, midsize companies don't have large IT staffs or enjoy the benefits of multi-million-dollar IT budgets," said Enrico Signoretti, analyst, GigaOm Research. "They are often stumped to find reliable solutions that can reduce IT spend, especially storage costs. Hitachi Vantara's expanded E-Series line of high performance NVMe all-flash arrays and new Virtual Storage as a Service targeted at the business-critical workloads of midsized customers should be a welcome addition to the market."
Partner Endorsement for Hitachi Vantara Midmarket Solutions
"The new VSP E590 and E790 solutions from Hitachi Vantara make desired enterprise-class features and benefits accessible to customers at an attractive midmarket price point, helping a whole new class of customers realize the power of their data."
Jung Gyu Yang, Hyosung Information Systems, CEO
"Hitachi Vantara has been the gold standard in digital infrastructure. Today's announcements open access to these world-class solutions to a whole new class of customers."
Summer Xia, Ronglian Group Ltd., General Manager of Alliance
"The expanded VSP E Series from Hitachi Vantara combined with EverFlex helps us deliver high-performance solutions with predictable, transparent pricing, allowing us to offer customers outstanding value and help them accelerate their digital transformation journeys."
Thomas Kleinkuhnen, Director Enterprise Infrastructure, Tech Data GmbH & Co. OHG
"Now more than ever, customers are pressed to do more with less. The new Hitachi VSP E590 and E790 offerings enable midsized organizations to harness the performance, scalability, and resilience of enterprise-class solutions without sacrifice."
Paweł Pastor, TechData Poland, Advanced Business Unit Director
Americas"Many customers, particularly those in midmarket, have previously felt that digital transformation was out of reach due to cost or complexity. With these new offerings from Hitachi Vantara, we can help them achieve the benefits of transformation without sacrifice for real-world business impact."
Rich Naber, Storage IT Solutions, VP of Solutions Consulting
"Future proofing is important to our customers. The intuitive embedded management of the Hitachi VSP E Series allows our customers to take advantage of the new ease of use interface with built-in path to federated management if required over time."
Alan Rogers, Stoneworks, Chief Technology Officer
Connect with Hitachi Vantara
About Hitachi Vantara
Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., guides our customers from what's now to what's next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80% of the Fortune 100 trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value. Visit us at www.hitachivantara.com.
About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is focused on its Social Innovation Business that combines information technology (IT), operational technology (OT) and products. The company's consolidated revenues for fiscal year 2019 (ended March 31, 2020) totaled 8,767.2 billion yen ($80.4 billion), and it employed approximately 301,000 people worldwide. Hitachi drives digital innovation across five sectors – Mobility, Smart Life, Industry, Energy and IT – through Lumada, Hitachi's advanced digital solutions, services, and technologies for turning data into insights to drive digital innovation. Its purpose is to deliver solutions that increase social, environmental and economic value for its customers. For more information on Hitachi, please visit the company's website at https://www.hitachi.com.
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1 451 Research, VotE Storage, Transformation 2020