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Driving Partnerships Through 2023 – Cisco Live! Amsterdam

Marcus Maddox
Global Alliance Manager

January 17, 2023

There’s probably been no better time to reflect on the importance of working together than right now, at the beginning of the new year.

Over the last year, partnering has helped the world get through some of the most significant challenges in recent memory, from collectively staring down a global pandemic, to the global recreation of the workplace, to coming together on climate change. Unlike any other time, 2022 was a year that underscored the value of partnership.

At Hitachi Vantara, this renewed faith in the collective transcended our internal operations to customers, and especially our partners. We all are connected today, and that’s good. But there is still so much to be done on all fronts, in organizations across all industries to improve efficiencies, drive results, and all while managing more mobile workforces and making sustainability a reality.

The balancing act that many face is to proliferate IT while reducing the amount of energy that goes into building and operating systems.

Luckily for enterprises, a major event is once again upon us to shine a light through the fog. Cisco Live! 2023 Amsterdam, coming in February, is another golden opportunity for organizations around the planet, but especially, Europe, to come together once again and share experiences and learn about great new solutions and programs.

Hitachi Vantara is excited to be a part of this great event. As we’ve done in the past, we look forward to sharing all the innovative and powerful things we are doing together with Cisco. Our collaborative solutions mean positive results for you. In fact, in addition to scalability, agility, and reliability there is a lot to be gained in the deployment of Cisco and Hitachi Vantara Adaptive Solutions.

Hitachi Vantara has long been a proponent and leader of sustainable business practices and products. Today, we design, develop, and deliver data storage systems that consume 30-40% less energy with each new version, based on internal testing. This includes everything from the procurement of raw materials, to production, transportation, five years of use and final disposal or recycle – the entire product life cycle. And the company remains committed to its long-term goals of achieving carbon neutrality by 2030.

In many cases enterprises large and small have goals and targets that are specific to what they are going to do in terms of sustainability. Cisco and Hitachi Vantara continue to innovate and ensure that the deployment of our joint solutions not only get you are up and running fast, but doing it in a manner that directly helps you contribute to your sustainability goals.

Come to Cisco Live Europe to visit the Hitachi Vantara booth and sit in on the presentation sessions by Hitachi to learn more about how we ensure that your business is up running ready and sustainability. More information:

Marcus Maddox is Global Strategic Alliance Manager, Hitachi Vantara.


Marcus Maddox

Marcus Maddox is Global Alliance Manager, Hitachi Vantara.