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Press Release

Hitachi Unified Storage Embraced By Partner Ecosystem

April 24, 2012

Broad Partner Ecosystem for Hitachi Unified Storage and New Migration Services Help Customers Simplify and Protect their Existing Storage Environments

SANTA CLARA, Calif. — April 24, 2012 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT/ TSE: 6501), today announced broad global partner support for the company’s new Hitachi Unified Storage family. The ecosystem includes support from strategic technology partners and the Hitachi TrueNorth™ Partner community, and complements Hitachi Data Systems solutions and services organizations to help customers successfully and efficiently manage their critical business applications and meet their growth requirements. The new Hitachi Unified Storage, with a single management framework, redefines unified storage by storing multiple data types with more flexibility and balanced scalability than any other midrange solution, and without compromising performance, scalability or cost efficiency. (See related press release also issued today: “ Hitachi Data Systems Redefines Unified Storage”).

Several strategic partners, including technology partners Brocade, Cisco, Intel, Microsoft Corp. and VMware, and Hitachi TrueNorth Partners including ASG, Datalink, HighVail Systems, Intel Corporation, Lumenate and ViON, have provided their perspectives on the new Hitachi Unified Storage.

“We are proud of the widespread praise that Hitachi Unified Storage has received from our partner community,” said Mike Walkey, senior vice president, Global Partners and Alliances, Hitachi Data Systems. “It’s clear that the role of unified storage in the data center is expanding, fueled by its ability to address key customer pain points on multiple fronts. However, until today unified products available to our partners have come with trade-offs. With Hitachi Unified Storage, our alliance partners have a solution that maximizes the full value their technologies can provide, while our TrueNorth Partners can offer their customers a no-compromises approach to unified storage.”

Built on a heritage of market-leading innovation, Hitachi Unified Storage provides organizations with a reliable, dynamic and open architecture that lets them meet their service level objectives more efficiently, save costs and protect their long-term investments. HUS is supported by a proven services organization and a network of partners to help reduce operational and capital costs:

  • HUS integrates with industry-leading strategic alliance partner technologies to deliver to customers the highest performing, most scalable solutions that address data growth and help customers reduce CAPEX and OPEX while meeting rigorous SLA requirements.
  • HUS enables Hitachi TrueNorth Partners to help their customers do more with their data than ever before. The offering aligns with the Hitachi TrueNorth Partner Program which is committed to enabling partners to build a sustainable, agile and profitable Hitachi Data Systems business supported by industry proven technology.

Proven Migration Services Bring Improved Efficiency and Flexibility to Customers

With Hitachi Unified Storage, Hitachi Data Systems Global Services has customized its proven best practices and methodologies which help rapidly and successfully transition customers to new data center architectures and environments with lower costs and reduced risk. These practices and methodologies include infrastructure audit and migration services to help customers successfully and efficiently manage their critical business applications and meet their growth requirements. The Hitachi TrueNorth Specialization Program extends these benefits through authorized partners. For more information on the services offered by Hitachi Data Systems, please visit:

Web Resources

About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,400 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Melissa Rossiter
(408) 970-4849

Lois Paul & Partners
Brandi Ellerbee
(512) 638-5327