In December 2020, we rolled out our new Hitachi Virtual Storage Platform (VSP) E series NVME all-flash storage arrays and our partner-driven Hitachi Virtual Storage as a Service offering. These new solutions extend enterprise-class alternatives at an attractive price point to midsized enterprises. They directly address pain points of this important customer segment, including budget restrictions and IT resource limitations.
Customers in this segment are rapidly embracing these new offerings as a means to increase agility; improve efficiency, reliability and data availability; and accelerate business transformation.
In particular, in line with expected growth of the cloud storage market to $106 billion by 2024, we see customers across the globe turning toward storage as a service. This option promises to increase agility while eliminating the risks and costs associated with storage management and allowing customers to use data storage as needed, when needed.
Hitachi Vantara is working alongside our partners — who are critical to our ability to innovate, solve new and emerging customer challenges, offer robust customer support, and deliver services like Hitachi Virtual Storage as a Service — to make these types of solutions easy to adopt.
Assuring Ease of Adoption
Hitachi Virtual Storage as a Service, which is delivered exclusively by partners, offers powerful enterprise-class cloud storage services specifically designed to meet midmarket needs at a competitive price point. Virtual Storage as a Service can be delivered as a managed service either on premises or co-located.
Hitachi Virtual Storage as a Service is simple for partners to manage and makes it easy for customers to subscribe. In fact, going from initial procurement to full production has never been easier. New users can sign up and start provisioning in just three steps. That means they can be up and running within 14 days, thanks to predefined deployment models and accelerated four-hour setup times.
To keep costs in check and scale up without risk of overprovisioning, Hitachi Vantara allows both customers and partners to select how they wish to consume the service. Our EverFlex from Hitachi flexible pay-per-use consumption model offers predictable rates for easy budgeting. It is perfect for midsized customers looking to operate at an enterprise-level scale without incurring additional management costs.
Supporting Our Partners
In our initiatives to scale to meet the needs of the midmarket, our partners are key. We are also aware that our partners are looking to drive new opportunities and increase revenue and profitability for your business.
As such, we are providing our partners with resources, including:
- Accelerated deal pricing guidance and automated deal approval workflows.
- New incentives and promotions.
- New tools and systems for technical support or midrange storage workflow recommendations.
- Marketing support and prepopulated campaigns in our partner marketing hub.
Kimberly King is Vice President Global Strategic Partners and Alliances at Hitachi Vantara.
 Market Data Forecast August 2019